{"id":509,"date":"2021-04-28T12:45:33","date_gmt":"2021-04-28T15:45:33","guid":{"rendered":"https:\/\/marcosalmeida.com.br\/?page_id=509"},"modified":"2021-05-03T12:20:25","modified_gmt":"2021-05-03T15:20:25","slug":"mapa","status":"publish","type":"page","link":"https:\/\/marcosalmeida.com.br\/index.php\/mapa\/","title":{"rendered":"Mapa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"509\" class=\"elementor elementor-509\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a02d61a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a02d61a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68a633\" data-id=\"b68a633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f97ec4 elementor-widget elementor-widget-heading\" data-id=\"1f97ec4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d902b05 elementor-widget elementor-widget-text-editor\" data-id=\"d902b05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Mapa \u00e9 uma ferramenta de relacionamento institucional que ajuda o usu\u00e1rio a tomar decis\u00f5es estrat\u00e9gicas de relacionamento, com base em informa\u00e7\u00f5es sobre acontecimentos, posicionamento e envolvimento de atores e empresas externas, sobre os temas de interesse da institui\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff00e0 elementor-widget elementor-widget-image\" data-id=\"bff00e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Capa-Mapa2.png\" title=\"Capa Mapa2\" alt=\"Capa com as telas do sistema Mapa\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f556a95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f556a95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5d1528\" data-id=\"b5d1528\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bbe6a4 elementor-widget elementor-widget-heading\" data-id=\"7bbe6a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dura\u00e7\u00e3o do projeto<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232c874 elementor-widget elementor-widget-text-editor\" data-id=\"232c874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jan 2017 &#8211; Atualmente<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedfa47 elementor-widget elementor-widget-heading\" data-id=\"bedfa47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Meu papel<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce4a99 elementor-widget elementor-widget-text-editor\" data-id=\"0ce4a99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Designer de produto, contribuindo com o Gestor do produto na defini\u00e7\u00e3o do escopo, planejamento, pesquisa e execu\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edac535\" data-id=\"edac535\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee839d7 elementor-widget elementor-widget-heading\" data-id=\"ee839d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Vis\u00e3o geral<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d513448 elementor-widget elementor-widget-text-editor\" data-id=\"d513448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A forma com a qual as empresas se relacionam atrav\u00e9s de seus representantes pode ser a respons\u00e1vel por selar grandes neg\u00f3cios ou iniciar verdadeiras crises institucionais. Preparar este representante para os mais variados cen\u00e1rios envolvendo atores e entidades externos \u00e9 o grande desafio deste projeto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54ba353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54ba353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-016e224\" data-id=\"016e224\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afec79f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"afec79f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-113a27b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"113a27b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b862bff\" data-id=\"b862bff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a76030 elementor-widget elementor-widget-heading\" data-id=\"2a76030\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os objetivos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-329157b\" data-id=\"329157b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3c4cf8 elementor-widget elementor-widget-text-editor\" data-id=\"d3c4cf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Criar uma ferramenta capaz de oferecer informa\u00e7\u00f5es relevantes sobre os atores e empresas com quem a institui\u00e7\u00e3o pretende se relacionar.<\/span><\/p><p><span style=\"font-weight: 400;\">Entender quem participa de a\u00e7\u00f5es de relacionamento dentro da institui\u00e7\u00e3o, como eles se preparam e quais s\u00e3o as principais dificuldades e problemas enfrentados. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6e9c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6e9c33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca0cd41\" data-id=\"ca0cd41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b70475b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b70475b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49a6e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49a6e0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fdd2a8\" data-id=\"4fdd2a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fff13bf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fff13bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1dd5035\" data-id=\"1dd5035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb2c727 elementor-widget elementor-widget-heading\" data-id=\"cb2c727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pesquisa inicial<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e724fe0\" data-id=\"e724fe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f0f2a elementor-widget elementor-widget-text-editor\" data-id=\"73f0f2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com base nas hip\u00f3teses de neg\u00f3cios levantadas nas primeiras reuni\u00f5es, a pesquisa seria importante para: Entender como o relacionamento institucional ocorre dentro da institui\u00e7\u00e3o, mapear os stakeholders externos com quem eles se relacionam e descobrir as principais dificuldades e problemas enfrentados durante a\u00e7\u00f5es de relacionamento.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fb8dd elementor-widget elementor-widget-text-editor\" data-id=\"74fb8dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exerc\u00edcios utilizados na pesquisa: mapa de stakeholders, grupo focal e entrevista com especialistas.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ae2c341 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae2c341\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1cabbd9\" data-id=\"1cabbd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bea45f elementor-widget elementor-widget-image\" data-id=\"7bea45f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2.jpg\" class=\"attachment-full size-full wp-image-523\" alt=\"Pessoas reunidas durante grupo focal\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2.jpg 1600w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2-300x200.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2-1024x682.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2-768x512.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2-1536x1023.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-2-930x620.jpg 930w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb29cf0\" data-id=\"fb29cf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f67c7a elementor-widget elementor-widget-image\" data-id=\"9f67c7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop.jpg\" class=\"attachment-full size-full wp-image-522\" alt=\"Workshop inicial com representantes de cada \u00e1rea da institui\u00e7\u00e3o\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop.jpg 1600w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-300x200.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-1024x682.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-768x512.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-1536x1023.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Workshop-930x620.jpg 930w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-051c92b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"051c92b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d89419\" data-id=\"7d89419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ba921 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"74ba921\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d16d29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d16d29\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae4b7ef\" data-id=\"ae4b7ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0122c92 elementor-widget elementor-widget-heading\" data-id=\"0122c92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapa de afinidade<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25b8adc\" data-id=\"25b8adc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87ce95c elementor-widget elementor-widget-text-editor\" data-id=\"87ce95c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para facilitar a identifica\u00e7\u00e3o de insights e oportunidades reveladas durante a fase de pesquisa, organizamos as respostas em grupos, o que tamb\u00e9m nos ajudou a entender melhor quem s\u00e3o os usu\u00e1rios.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f543a7 elementor-widget elementor-widget-text-editor\" data-id=\"9f543a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durante o grupo focal descobrimos v\u00e1rios padr\u00f5es sobre os usu\u00e1rios e seus objetivos. Tamb\u00e9m identificamos que n\u00e3o existe uma forma padronizada de se relacionar institucionalmente entre as \u00e1reas e isso ajudou a revelar diversas dificuldades e dores dos usu\u00e1rios.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78683ec elementor-widget elementor-widget-image\" data-id=\"78683ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-scaled.jpg\" class=\"attachment-full size-full wp-image-528\" alt=\"Marcos Almeida organizando os achados da pesquisa no mapa de afinidade\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-scaled.jpg 2560w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-1024x768.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-768x576.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-1536x1152.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/4730C685-2979-459E-88D1-10FE76BC2E00-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7c9f21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7c9f21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af9b6a2\" data-id=\"af9b6a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad531dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad531dc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c27a31e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c27a31e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-624afd9\" data-id=\"624afd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63102b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"63102b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11b1b42\" data-id=\"11b1b42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95bbf9c elementor-widget elementor-widget-heading\" data-id=\"95bbf9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d6d07ea\" data-id=\"d6d07ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb47d9 elementor-widget elementor-widget-text-editor\" data-id=\"8bb47d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O Workshop de personas nos ajudou a descobrir 2 personas principais para o projeto e isso nos permitiu destacar suas necessidades e dores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c027213 elementor-widget elementor-widget-text-editor\" data-id=\"c027213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Olhando para os agrupamentos das respostas no exerc\u00edcio do mapa de afinidade, conseguimos reorganiz\u00e1-las e definir os campos objetivo, necessidades, dores e motiva\u00e7\u00f5es de cada persona.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52f39e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f39e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65a473e\" data-id=\"65a473e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94ab414 elementor-widget elementor-widget-image\" data-id=\"94ab414\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"600\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Patri\u0301cia@0.5x.jpg\" class=\"attachment-full size-full wp-image-512\" alt=\"Ficha da persona Patricia\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Patri\u0301cia@0.5x.jpg 801w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Patri\u0301cia@0.5x-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Patri\u0301cia@0.5x-768x575.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cad8527 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cad8527\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a1e597f\" data-id=\"a1e597f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b87ef elementor-widget elementor-widget-image\" data-id=\"17b87ef\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"600\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Olavo@0.5x.jpg\" class=\"attachment-full size-full wp-image-511\" alt=\"Ficha da persona Olavo\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Olavo@0.5x.jpg 801w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Olavo@0.5x-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Olavo@0.5x-768x575.jpg 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ecd169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ecd169\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef8b5c\" data-id=\"eef8b5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a19a72c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a19a72c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1818d69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1818d69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba7ca65\" data-id=\"ba7ca65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2593c70 elementor-widget elementor-widget-heading\" data-id=\"2593c70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f01758\" data-id=\"5f01758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2334e8b elementor-widget elementor-widget-text-editor\" data-id=\"2334e8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Os problemas mapeados durante a fase de pesquisa foram reenquadrados em forma de desafios utilizando o m\u00e9todo How Might We &#8211; HMW. Isso deu ao time um leque maior de possibilidades para propor solu\u00e7\u00f5es durante o workshop de idea\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5389013 elementor-widget elementor-widget-text-editor\" data-id=\"5389013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Come\u00e7amos o workshop com apresenta\u00e7\u00f5es r\u00e1pidas de solu\u00e7\u00f5es existentes no mercado, seguida do exerc\u00edcio Crazy 8 utilizado para gerar ideias de como poder\u00edamos resolver o desafio priorizado. As melhores ideias foram priorizadas pelo time e fizeram parte do conceito que ser\u00e1 prototipado.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3e414 elementor-widget elementor-widget-image\" data-id=\"0d3e414\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/IMG_1084-scaled.jpg\" class=\"attachment-full size-full wp-image-529\" alt=\"Rascunhos com ideias de solu\u00e7\u00f5es\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/IMG_1084-scaled.jpg 2560w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/IMG_1084-300x200.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/IMG_1084-1024x683.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/IMG_1084-768x512.jpg 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caac0e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caac0e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cf4a4c\" data-id=\"9cf4a4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4107d82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4107d82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44d7136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d7136\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d16026\" data-id=\"5d16026\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e97109e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e97109e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fab7709\" data-id=\"fab7709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4af03e elementor-widget elementor-widget-heading\" data-id=\"e4af03e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipa\u00e7\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e4a35ff\" data-id=\"e4a35ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-070dae0 elementor-widget elementor-widget-text-editor\" data-id=\"070dae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com o conceito em m\u00e3os, o time trabalhou na cria\u00e7\u00e3o do mapa da jornada do usu\u00e1rio. Isso nos deu um rumo para pensar em cada tela que ter\u00edamos que desenhar e nas intera\u00e7\u00f5es do usu\u00e1rio.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b66f0 elementor-widget elementor-widget-text-editor\" data-id=\"67b66f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um prot\u00f3tipo em alta fidelidade nos ajudar\u00e1 a entender melhor n\u00e3o s\u00f3 a efic\u00e1cia de nossa solu\u00e7\u00e3o, mas tamb\u00e9m colocar\u00e1 \u00e0 prova a prefer\u00eancia visual proposta pelo time.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acc2c6 elementor-widget elementor-widget-image\" data-id=\"5acc2c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1497\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1.jpg\" class=\"attachment-full size-full wp-image-519\" alt=\"Prot\u00f3tipo em alta fidelidade do Mapa\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1.jpg 1920w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1-300x234.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1-1024x798.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1-768x599.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Histo\u0301rico-de-relacionamento-\u2013-1-1536x1198.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cec2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cec2c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15972bf\" data-id=\"15972bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfd5ad6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dfd5ad6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aea904 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aea904\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc9cd8c\" data-id=\"cc9cd8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c0a653 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c0a653\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66a55b6\" data-id=\"66a55b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7300db elementor-widget elementor-widget-heading\" data-id=\"a7300db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testes com usu\u00e1rios<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bdf2faf\" data-id=\"bdf2faf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d15e44 elementor-widget elementor-widget-text-editor\" data-id=\"3d15e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para nos preparar para o teste com usu\u00e1rios, elaboramos o roteiro baseado na jornada do usu\u00e1rio. Observando os usu\u00e1rios interagindo com a nossa proposta de solu\u00e7\u00e3o, ser\u00e1 poss\u00edvel comprovar ou invalidar nossas hip\u00f3teses, al\u00e9m de revelar poss\u00edveis necessidades e insights que n\u00e3o foram levantados durante a pesquisa.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e0822 elementor-widget elementor-widget-text-editor\" data-id=\"97e0822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ao todo, foram realizados 9 testes de 40 minutos com usu\u00e1rios reais. Identificamos pontos de atrito que impediram alguns usu\u00e1rios de conclu\u00edrem a tarefa e tamb\u00e9m oportunidades de melhorias em diversas partes da solu\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c9fae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c9fae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-967eab3\" data-id=\"967eab3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2daf1ad elementor-widget elementor-widget-image\" data-id=\"2daf1ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-scaled.jpg\" class=\"attachment-full size-full wp-image-526\" alt=\"Usu\u00e1rio olhando para interface durante o teste de usabilidade\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-scaled.jpg 2560w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-1024x768.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-768x576.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-1536x1152.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/8A6032BF-0728-4F69-8E13-BE1BAB4CB135-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-eaadcff\" data-id=\"eaadcff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be672a elementor-widget elementor-widget-image\" data-id=\"8be672a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/0580C379-370D-466C-B6AD-7CFC9DD88DF7-scaled-e1619631125309.jpg\" class=\"attachment-full size-full wp-image-527\" alt=\"Usu\u00e1rio participando do teste de usabilidade\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/0580C379-370D-466C-B6AD-7CFC9DD88DF7-scaled-e1619631125309.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/0580C379-370D-466C-B6AD-7CFC9DD88DF7-scaled-e1619631125309-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/0580C379-370D-466C-B6AD-7CFC9DD88DF7-scaled-e1619631125309-1024x768.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/0580C379-370D-466C-B6AD-7CFC9DD88DF7-scaled-e1619631125309-768x576.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-95e04c0\" data-id=\"95e04c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bbd11 elementor-widget elementor-widget-image\" data-id=\"d6bbd11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-scaled.jpg\" class=\"attachment-full size-full wp-image-525\" alt=\"Usu\u00e1rio durante o teste de usabilidade\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-scaled.jpg 2560w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-300x225.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-1024x768.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-768x576.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-1536x1152.jpg 1536w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/7ECD8638-2BCC-4AF2-9990-CA378DC5DC44-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b343489\" data-id=\"b343489\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a88a2 elementor-widget elementor-widget-image\" data-id=\"18a88a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1478\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15.png\" class=\"attachment-full size-full wp-image-518\" alt=\"\u00c1reas espec\u00edficas da interface testada est\u00e3o destacadas\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15.png 1980w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15-300x224.png 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15-1024x764.png 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15-768x573.png 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/Captura-de-Tela-2021-04-22-a\u0300s-23.15.15-1536x1147.png 1536w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afd1142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afd1142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87624fe\" data-id=\"87624fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd1b8bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd1b8bc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-686c4bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686c4bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7b6ac\" data-id=\"ad7b6ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-073d7f8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"073d7f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a57e54\" data-id=\"0a57e54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca9654 elementor-widget elementor-widget-heading\" data-id=\"aca9654\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O produto hoje<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ab33361\" data-id=\"ab33361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8e105f elementor-widget elementor-widget-text-editor\" data-id=\"f8e105f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com o teste conseguimos observar pontos importantes de melhoria em cada uma das intera\u00e7\u00f5es pensadas na jornada do usu\u00e1rio. A partir do feedback dos usu\u00e1rios realizamos ajustes e definimos o que seria entregue no MVP do produto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58af061 elementor-widget elementor-widget-text-editor\" data-id=\"58af061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hoje o produto est\u00e1 no ar e tem evolu\u00eddo a cada Sprint. Novas necessidades e oportunidades est\u00e3o sendo descobertas com o acompanhamento de uso pelos usu\u00e1rios, e desenvolvidas ap\u00f3s rodadas de testes e valida\u00e7\u00f5es com usu\u00e1rios e stakeholders.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bea74c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bea74c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0f7442a\" data-id=\"0f7442a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b384856 elementor-widget elementor-widget-image\" data-id=\"b384856\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1184\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/05-Resultado.jpg\" class=\"attachment-full size-full wp-image-514\" alt=\"Tela de resultados com os fatos que envolvem os atores pesquisados\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/05-Resultado.jpg 1440w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/05-Resultado-300x247.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/05-Resultado-1024x842.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/05-Resultado-768x631.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-560e536\" data-id=\"560e536\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fe553c elementor-widget elementor-widget-image\" data-id=\"0fe553c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1624\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios.jpg\" class=\"attachment-full size-full wp-image-515\" alt=\"Tela inicial do sistema Mapa\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios.jpg 1440w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios-266x300.jpg 266w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios-908x1024.jpg 908w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios-768x866.jpg 768w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/18-Ini\u0301cio-Com-cena\u0301rios-1362x1536.jpg 1362w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8fc3d46\" data-id=\"8fc3d46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22f7ec3 elementor-widget elementor-widget-image\" data-id=\"22f7ec3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1355\" src=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/34-Noti\u0301cia.jpg\" class=\"attachment-full size-full wp-image-516\" alt=\"Tela de not\u00edcia sobre ator pesquisado no Mapa\" srcset=\"https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/34-Noti\u0301cia.jpg 1440w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/34-Noti\u0301cia-300x282.jpg 300w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/34-Noti\u0301cia-1024x964.jpg 1024w, https:\/\/marcosalmeida.com.br\/wp-content\/uploads\/2021\/04\/34-Noti\u0301cia-768x723.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22884a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22884a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecb4910\" data-id=\"ecb4910\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45be251 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"45be251\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58d6308 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58d6308\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d761148\" data-id=\"d761148\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce3fd4 elementor-widget elementor-widget-heading\" data-id=\"2ce3fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que aprendi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcd0484\" data-id=\"dcd0484\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d2cf7 elementor-widget elementor-widget-text-editor\" data-id=\"48d2cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com base no feedback que obtivemos dos usu\u00e1rios durante o teste, podemos dizer que o desafio proposto foi resolvido e que novas funcionalidades foram reveladas e poder\u00e3o ser implementadas futuramente ao produto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791881d elementor-widget elementor-widget-text-editor\" data-id=\"791881d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Este projeto me ensinou que envolver v\u00e1rios especialistas desde as etapas de descoberta e defini\u00e7\u00e3o do problema at\u00e9 o compartilhamento de ideias, ajuda na cria\u00e7\u00e3o de solu\u00e7\u00f5es mais alinhadas \u00e0s expectativas de neg\u00f3cio e anseios dos usu\u00e1rios, al\u00e9m de criar uma sensa\u00e7\u00e3o de pertencimento em todos. Tamb\u00e9m aprendi que mesmo entregando uma ferramenta que oferece valor, seria necess\u00e1rio desenvolver e implementar um modelo com boas pr\u00e1ticas de relacionamento, para ado\u00e7\u00e3o e preparo das \u00e1reas, que com isso teriam melhor proveito do Mapa.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91552b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91552b4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6f1d43\" data-id=\"e6f1d43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5fb7d4 elementor-widget elementor-widget-heading\" data-id=\"e5fb7d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Leia o estudo de caso<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0f0e elementor-widget elementor-widget-heading\" data-id=\"09d0f0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marcosalmeida.com.br\/index.php\/sislegis\/\">Sislegis<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-428595f\" data-id=\"428595f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c53787f elementor-widget elementor-widget-heading\" data-id=\"c53787f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Leia o estudo de caso<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21bd714 elementor-widget elementor-widget-heading\" data-id=\"21bd714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/marcosalmeida.com.br\/index.php\/apice\/\">\u00c1pice<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mapa O Mapa \u00e9 uma ferramenta de relacionamento institucional que ajuda o usu\u00e1rio a tomar decis\u00f5es estrat\u00e9gicas de relacionamento, com base em informa\u00e7\u00f5es sobre acontecimentos, posicionamento e envolvimento de atores e empresas externas, sobre os temas de interesse da institui\u00e7\u00e3o. Dura\u00e7\u00e3o do projeto Jan 2017 &#8211; Atualmente Meu papel Designer de produto, contribuindo com o&hellip;&nbsp;<a href=\"https:\/\/marcosalmeida.com.br\/index.php\/mapa\/\" class=\"\" rel=\"bookmark\">Continue a ler &raquo;<span class=\"screen-reader-text\">Mapa<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":316,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/pages\/509"}],"collection":[{"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":17,"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/pages\/509\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/pages\/509\/revisions\/670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/media\/316"}],"wp:attachment":[{"href":"https:\/\/marcosalmeida.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}